Business promotion in Social Media? - Promocja biznesu w mediach społecznościowych

Promotion of business in social media. Social media turned out to be a very big innovation in the scope of services offered by the Internet. Social media caused that Internet users became its co-participants, and not so far – the recipients of content. The direction of data exchange, as opposed to television, ceased to be unidirectional and became multidirectional. As a result, social platforms gave a unique opportunity to build a community and establish contacts with potential and current customers.

Virtual office in Krakow – our offer:

Business promotion – Who is your audience?

First of all, you need to determine who your target audience is? What are they interested? What is their age? Where does they live? By answering these questions, you are able to determine which social network will be the most beneficial for you in terms of coverage and the possibility of interacting with such users?


Facebook – people over 25 years of age,

Instagram – between the ages of 13 and 40,

Snapchat – under 30 years old,

Tik Tok – under 20 years old,

Business promotion according to interest:

Facebook – has the most developed advertising system based on customer interest.

Twitter – politics, but here it is difficult to sell anything! 😀

Instagram – fashion, cosmetics, perfumes, all products visually attractive,


Pinterest – Pinterest is very popular among women, more than 80% of users,

Wanelo – if you want to advertise to women interested in shopping,

How can I promote my company?

Here the matter is simple. By delivering good quality materials you will be able to outperform wholesale and medium quality content for a long time. The Internet is full of materials that are medium and none of them attracts the attention of the recipient for a long time. For this reason, if you want to exist, put your trust in high quality materials. People brought up in the Internet environment (digital natives) are aware of how hopeless the content can be delivered in bulk and how much there is no point in wasting time on it. Concentrate on what you do well and you will get results!

Advertising – business promotion

If you didn’t know about it yet, but the advertisement on the Internet is really cheap and with the right adjustment can be very effective! As a result, you get access to a huge number of users and do it with surgical precision. For this reason, promoting your business with the help of social media advertisements brings very good results.

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